5 Tips for Increasing the Sales of Your Kindle E-book

ebookI want to share with you 5 things you can do to increase the sales of your Kindle eBook.  Now, if you are an author with a book on Amazon, I don’t have to tell you how important it is to have your book available, not only in print format but also in a digital format.  The sales of digital books are skyrocketing and have been for several years.  In April 2011, something amazing happened.  For every 100 print books Amazon sold, they sold 105 Kindle eBooks.  And with new tablets and smartphones coming out almost every quarter, it is important that you are in place to benefit from these trends.

But, you know all of this stuff.  You have published your book, it’s available in both print and digital format but… it’s not selling.  Sure, Amazon is selling 105 eBooks for every 100 print books, but they may not be your eBooks.  Let’s change that.

Tip number 1 – Make sure that your book is formatted properly and that you have your best foot forward in the Kindle preview.

The Kindle website allows potential buyers to preview the first 10% of your book.  How does it look?  Is it formatted properly?  This can be a huge problem if you allowed your book printing company to automatically format your book for Kindle.  You cannot just take the manuscript you used to print your book and covert it to Kindle.  Well, you can, but it will look horrible.  Not only do you have to take out the headers and footers but you must make sure that you don’t have extra spaces or not enough spaces so that it flows properly.  It is not hard to format a book so that it looks good on Kindle, but it does take work and you need to know what you are doing.  Amazon has even published a free Kindle book designed to give you step by step instructions on how to format your book.  You will find a link to the book in the description area below.

Tip Number 2 – Make sure that your description is well written and compelling.

Amazon allows you a fair amount of space in this area so use it.  Why should I buy your book?  What problem does it address?  What are the benefits of the book?  Basically, what’s in it for me?  Make sure you reach your audience on an emotional level.  I don’t mean get sappy with it.  I want to know how your book will make me feel.  Will I feel empowered because of the new skill that I will learn?  Will I feel grateful and energetic after I lose the weight?  You get the picture.

Tip Number 3 – Make sure you have completed your Author Central page.

Many times readers want to connect with the author.  Make sure that your Author Central page is complete with a recent bio, photo and links to your blog.  Also, make sure that all of your books are listed here.  If there is a problem, you will find contact information on the page.

Tip Number 4 – Take Advantage of Kindle Select Free Promo days

If you are a new author and you have not really established a following, you may be interested in participating in Amazon’s Kindle Select program.  You can visit the link below to find out more information.  Basically, it’s a program for those that are willing to allow Kindle to be the exclusive distributor for their particular eBook for 90 days.  If you agree, you are able to give your book away for free for up to 5 days in that 90 day period.  I know you may be saying, Vanessa, why in the world would I want to GIVE my book away.  I thought this was about increasing sales.  It is.  If you do your book promo right, you will give 1000’s of copies of your book away.  Each of these free downloads will help your ranking and help get your name out there as an author and can even help you get some great reviews.  The ranking you have during your free days and the reviews that you get, provided that they are good will increase your eBook sales when it comes off of promo.  I didn’t believe it either until I tried it, not once, not twice but 3 times.  I ran free promos for 3 different books, none of which had any Kindle sales before.  And at least one of these books had been available on Kindle for almost 2 years with no sales.  I found out how to get the word out about my promo and gave away almost 5000 books in the US and UK.  In the 3 months after the promo, that eBook sold over 100 copies.  Now, you may not think that 100 copies is much, but that book had not sold anything before the promo.  It also increased the sales of my other 2 books on the market.

Tip Number 5 – Make sure that you take advantage of the features of an ebook to drive traffic to your site and build your mailing list.

If there was one thing that I wanted you to walk away with from this training, this is it.  This tip probably speaks more to increasing sales of your future Kindle books but it is very important.  You must understand that an eBook is not just an electronic version of your print book.  It is an electronic version of your book that provides a gateway to instant access to everything else about your business, your brand and you.   The links in your eBook are truly alive.  I can click a link in your book and instantly go to that site without losing my place in your book.  That is huge.  You can direct traffic anywhere you want it to go.

So how do you use this to build your list?  You incorporate the things that Brendon Burchard and others have taught us.  You offer a valuable free gift as part of your book.  And you use the techniques that we have been taught with email capture, squeeze pages and the like to do it.  Let me show you what I did.

My first book, Intensive Faith Therapy, was an inspirational book based on Bible lessons that could be used as an individual Bible study or part of a group study.  When I first converted this to Kindle, I learned the hard way that you cannot just push a button and have a beautiful conversion without some major modifications.   I developed an 80 page workbook out of the parts of the book that I could not use on Kindle such as the journal sections.  When they clicked the link in my Kindle book, which is at the end of each chapter, they were taken to my website where they were asked for their email address.  You know the drill from there; they sign up, confirm their email and were sent a link to download the book from my website.  I received 55 signups from this one effort alone.  Now I know, 55 people may not seem like much but it was something.

So, don’t forget the 5 tips:

Tip number 1 – Make sure that your book is formatted properly.

Tip Number 2 – Make sure that your description is well written and compelling.

Tip Number 3 – Make sure you have completed your Amazon Author Central page.

Tip Number 4 – Take Advantage of Kindle Select Free Promo days.

Tip Number 5 – Make sure that you take advantage of the features of an e-book to drive traffic to your site and build your mailing list.

Monetize Your Blog

There are a number of ways to make money with your blog including ads and affiliate programs.  Listed are some of the most popular ways to earn money with your blog. 

Google Adsense

Google Adsense allows you to include relevant text and image ads on your blog.  They are the most popular and profitable source of income.  You can establish an Adsense account with your current Google account.  https://www.google.com/adsense/

Amazon Associates

You can earn up to 10% on sales from links on your site.  You can add materials that are relevant to your topic including your own materials if they are available on Amazon.com.    You can include banners, links and/or widgets.  https://affiliate-program.amazon.com/

You can find other ways to monetize your blog on the following sites:

http://www.insidecrm.com/features/101-ways-monetize-blog122007

http://hubpages.com/hub/Ways-How-To-Monetize-Your-Blog

Top Internet Sites for Couponing

There are so many great sites online for couponers.  Below are just a few that I use.

Beginning Couponers

Are you new to the whole couponing idea and don’t know where to start?  Start here.

http://truecouponing.com/

http://www.couponing101.com/

http://www.couponmom.com/

http://www.centsablemomma.com/

http://www.cuckooforcoupondeals.com/

 

Print Coupons Online

Find coupons that you print at home here.

http://www.coupons.com/

http://www.shopathome.com/

http://smartsource.com/

http://www.redplum.com/

 

Facebook Coupon Pages

Get the latest information on coupons and deals here.

Free Stuff Finder

Freebies 4 Mom

Surviving The Stores

Not So Extreme Couponing

I did not buy $1,500 worth of stuff for $2.15, but what I saved was incredible.

couponsI began my couponing journey about a year and half ago and it has been fantastic. I cannot believe the money I have saved in terms of the value added to my shopping trips. Before I began couponing, I spent an average of $175 per week for groceries for my family of 5. We never really seemed to be stocked up on anything. My initial goal was to cut down my grocery bill by $50 per week and try to maintain the same amount groceries. I quickly learned that a better strategy for me would be to use the $175 that I was already spending and try to get stocked up on some things before cutting my budget. I have far exceeded my goal. Not only are our cabinets filled to the rim, I have donated over $700 worth of stuff to shelters, family and friends.

Although I swore not to do it, I began a “small” stockpile. I could not help it. Free premium toothpaste and extremely discounted brand name shampoo, body wash, deodorant and laundry products are hard to pass up, particularly when they are within your desired budget. This allows me to give to others without any additional cost on my part. What a blessing.

So…for the final numbers, I spent $4,179.26 in groceries over the last 25 weeks, which comes to about $167 per week. I was able to purchase about $9,987.29 worth of stuff, which come to about $5,808.03 in free stuff. Through couponing I am getting way more than I paid for.

The verdict…we will definitely continue to coupon. While it does take some time, it is well worth it. I spend on average 6 hours a week reading couponing blogs and clipping/organizing my coupons. However, I am saving about $232 per week which comes to just over $38 per hour. I didn’t make that much when I worked full time as a chemical engineer. This couponing thing is a definite keeper.

Understanding the Mind

brainBefore we can renew our minds, we must understand how the mind works. Don’t allow this to scare you. You don’t have to have the knowledge of a doctor, psychologist or a neurologist; however, you do need a basic working knowledge of how things work. It is similar to operating a car. You don’t have to be an automotive designer or even a mechanic to operate a car. However, you must know where to place the gasoline and oil in your car. If you put the gasoline where the oil goes or vice versa, your car will not operate.

The Difference Between the Brain and the Mind

We must first begin with an understanding that there is a difference between the brain and the mind. If you were to compare the brain and mind to a computer, the brain would be the actual, physical computer hardware, while the mind could be seen as the software.

The Brain

The brain is a part of the central nervous system situated within the skull. It includes two cerebral hemispheres, the brainstem and cerebellum. Its functions include muscle control and coordination, sensory reception and integration, speech production, memory storage, and the elaboration of thought and emotion.

The Mind

The mind is the term most commonly used to describe the higher functions of the human brain. It includes personality, thought, reason, memory, intelligence, emotion and all unconscious cognitive processes. Although the mind has been the subject of much research over the years, it is still a great mystery. There is still much to learn about this important facet of our psyche. As the scripture states, we are wonderfully made.

For you created my inmost being; you knit me together in my mother’s womb.  I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well.

Psalm 139:13-14 (New International Version)

You can hear a person speak to you because of your brain. You understand what they are saying because of your mind. Your brain handles the raw information as energy waves. The sound of a person’s voice is produced by the vibrations of their vocal cords. These waves of energy vibrate at a certain frequency that is picked up by parts of your ears. Those waves are then processed by the portion of your brain that deals with sound and audible waves. However, it is your mind that interprets what those waves mean to you.

Faculties of the Mind

Depending on the literature that you review, you will find that there are several faculties or inherent powers or abilities of the mind. We will briefly look at six, the will, memory, perception, reason, intuition, and imagination.

Will

Will is the mental faculty by which one deliberately chooses or decides upon a course of action. It is our ability to choose, to focus, to concentrate, to commit to something or someone.  Characteristics of courage, loyalty, discipline and perseverance are all a part of the will.

Memory

Memory is the mental faculty of retaining and recalling past experience. Research is discovering that everything that has ever happened to us, around us or by us is permanently fixed in our memories. However, we don’t always know how to recall it.

Perception

Perception is the recognition and interpretation of sensory stimuli based chiefly on memory. How you perceive things will determine how you feel about things. This feeling can bring about mental and physical changes. Two people can be in a room, experiencing the same sensory inputs and describe completely different perceptions of what is going on.

Reason

Reason is the capacity for logical, rational, and analytic thought.  We sometimes refer to this as intelligence. This is where we “connect the dots” and figure things out. There are basically two types of reasoning, inductive reasoning which is an educated guess and deductive reasoning which is based on facts.

Intuition

Intuition is the act or faculty of knowing or sensing without the use of rational processes. They are the thoughts and preferences that come to our minds quickly and without much reflection. In church, we sometimes associate this ability with the Holy Spirit; however, every person has this faculty.

Imagination

Imagination is the formation of a mental image of something that is neither perceived as real or present to the senses. It is sometimes referred to as the highest function of our minds. Napolean Hill called imagination “the most marvelous, miraculous, inconceivably powerful force that the world has ever known. Albert Einstein said, “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

State of Mind

In addition to the faculties of our minds, we must understand the state of mind that we are in. You may remember from your high school psychology class that the state of mind has several levels, including the conscious, subconscious and unconscious.

The Conscious Mind

The conscious mind is the part of the mind from which we operate out of conscious awareness. It is responsible for our day to day cognitive activity. It is believed that not more than 5 to 10% percent of the total operation in our mind occurs at the conscious level.

The Subconscious Mind

Subconscious mind stores all learned ideas, beliefs, attitudes and habits, prejudices, basic needs and drives. It is programmable but once the program is in it is very resistant to change. It is believed that 90% of our subconscious mind is programmed by the time we are 7 or 8 years old.

It is estimated that your mind is processing over 400 million bits of information per second. However, we are only aware of about 2000 of those bits. Those 2000 bits are being handled by our conscious mind. The rest is being stored and dealt with by our subconscious mind.

Many of the activities that are going on in your body right now are happening at a subconscious level. You are not consciously instructing your stomach to digest your last meal; it is automatically getting signals from your brain to do that. Many activities that you do outside your body are also being handled by your subconscious. If you have never driven to a particular place before, you would probably drive there very consciously. You would pay attention to the street signs and may have even counted the traffic lights if that were part of the directions that were given to you. However, if you are driving to a place that you drive often to, you probably drive there using more of your subconscious mind.

Unconscious mind 

The unconscious mind contains context that is harder to access and is usually repressed and hidden by sophisticated defense mechanisms. It results in behavior but it is well camouflaged. Our deepest fears, shame, painful wounds, strongly held resentments, unresolved grief and profound self-hatred are held buried and unresolved in this part of our mind. This is where most of our self-sabotage arises from.

The Bottom Line

When we “renew our minds” only at the conscious level, we are only dealing with a small fraction of our minds. We must reprogram and renew our minds at the subconscious level also. That includes the will, memory, perception, reason, intuition and imagination on both the conscious and subconscious levels. During the course of this study, we will look at tools and technology today to help us achieve this goal.